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5x5 INTERNATIONAL CONTEST OF IDEAS FOR A STAND DESIGN
Integration, Connections, Trust.
The objective of 2019’s Contest is to propose an innovative concept of edgeallies’ stand for the World Architecture Festival 2019. The booth’s area allocated is 25sqm square plot of 5×5 meters, accessible from all four sides. The maximum height clearance is 4 meters. It is located in a key position of the venue: in front of Miele’s stall (main sponsor), facing the ABB Judge’s Speaker Lounge on the right side, and the Inside Hub – Networking area on the left.
Starting from our brand pay-off: Engineering driving grand emotions, 2019’s call for all designers, architects, artists and creatives is to express edgeallies’ brand identity through our 3 key values we firmly believe into.